Porsche - Driven by Dreams  

Fueling Porsche at 75 with story and structure — from global landing page to the DreamerStories playbook.

xKyle Jacobson xSteve Tyler xDaniel Maurer xMiguel Chorda xJesus Fernandez xBBDO

Colorful abstract background with a sleek Porsche sports car, text "Driven by Dreams," and 75th-anniversary logo.
A Porsche Panamera against an abstract, artistic background. The text overlay reads, 'Dreams are more beautiful in full colour.' The image celebrates 75 years of Porsche and highlights the expression of personality through color.
A blue Panamera with artistic, wavy patterns in the background, accompanied by German text advertising dreams and colors.
Blue Porsche Panamera  artwork with Japanese text on abstract background.

The Lauda Legacy

In close cooperation with the Lauda Foundation and Mercedes AMG F1 connectors driving Niki Lauda’s legacy into the digital future.

Škoda. Carlo Monte. 

Bringing racing heritage, Monte Carlo flair and a sense of fun to Škoda’s clever brand world – starring “Carlo Monte”.

campaign & production xFallon Prague.

Mercedes-Benz - Employer Branding

Turning thousands of Mercedes minds toward one goal: luxury, redefined.

xChristian Krull xAndy Tran xNico auf dem Berge xBenni Busse xAristotelis Saflanis

Mercedes-Benz logo with text "We are Mercedes-Benz" on a dark green and blue background for employer branding.
Ola Källenius  speaking on stage with text projected behind them saying "We will build the world's most desirable cars." Camera equipment visible in the foreground.
Diagram showcasing Mercedes-Benz sub-brands: AMG, Maybach, G, and EQ, associated with performance, sophisticated, adventurous, and progressive luxury respectively.

World premiere VW ID

Hyperbowl scripting for Volkswagen’s way to zero — a real-time event featuring the ID.5/GTX and the first on-screen appearance of the Buzz.
Brought to life at xHyperbowl, xHarun Hazar and xJangled Nerves

VW ID.5 with colorful camouflage parked in a modern concrete garage.
A man and a woman stand between a red Volkswagen ID.5 GTX electric car with a charging cable and a gray Volkswagen ID.5 at sunset. The sky is starry, creating a scenic backdrop for the vehicles and presenters.

1oL.ai “one oh el”

One Logic: Human and artificial intelligence are glitching. The line between real and fake is fading. 1oL.ai started as a side gig - to become a wearable interface between people and systems.

smart #1 world premiere

Co-driving the launch of smart’s first electric SUV — from concept garage to world stage.

xMario Zaradic, xMyles Lord, xServiceplan

Side view of the new electric Smart #1 car with promotional text "We are tomorrow. The new all electric smart #1."

Helping F1 connectors to shape how teams show up — with social guidelines, voice and mindset for the long run.

Not just posting, positioning

Mercedes-Benz car surface with star logo patterns including the red Niki Lauda star
Screenshot of the Mercedes-AMG F1 Instagram page showing profile details, highlights, and recent posts.
A Formula 1 car with Petronas branding driving on a racetrack, partially obscured by foreground foliage.

Let's connect

If I look familiar, this might be why:

Toni Selzer at "Leo Burnett"
Toni Selzer at Cannes Lions Festival
Toni Selzer at Springer & Jacoby logo
Toni Selzer at BCG Digital Ventures
Toni Selzer former Grouphead Copy at DDB
Toni Selzer Berlin Copywriter and brand communications
Toni Selzer your creative partner in Vienna / Wien
Toni Selzer at BBDO
Black and white line drawing of a man and woman dancing tango.
Jung von Matt logo in bold black font on a white background.
Y&R logo in black text on a white background
Logo with the word 'SERVICEPLAN' and a four-square graphic design element.
Toni Selzer at Kitzbühel Tirol Austria

Congratulations! you were digging so deep, you found a potatoe.

Cute cartoon potato with arms and legs, blushing cheeks, and big eyes.