Copy, Concept, Creative Direction – for your Brand Campaigns, Change Communication, Customized Agency Models.

Take a look at some of our recent projects, like:

making best brands

Better Brands

75 years Porsche - Driven by Dreams

Celebrating Porsche in full color by scripting the global landing page and concept for a new #DreamerStories framework worldwide.

Dreamwork is Teamwork: xKyle Jacobson xSteve Tyler xDaniel Maurer xMiguel Chorda xJesus Fernandez xBBDO

Surreal artwork of a car with an egg behind it, blending a white and yellow fried egg with a Porsche, against a blue background.

Pink sports car with a Porsche GT3 RS label against a pink geometric background.

A sleek Porsche against a vibrant, flowing orange and red background.

A Porsche Panamera against an abstract, artistic background. The text overlay reads, 'Dreams are more beautiful in full colour.' The image celebrates 75 years of Porsche and highlights the expression of personality through color.

Blue Porsche Panamera artwork with Japanese text on abstract background.

A blue Panamera with artistic, wavy patterns in the background, accompanied by German text advertising dreams and colors.

smart #1 world premiere

Partnering as a creative team from concept car to global reveal of smart's first all-electric SUV.

Driving it home with: xMario Zaradic, xMyles Lord, xServiceplan Group

Side view of the new electric Smart #1 car with promotional text "We are tomorrow. The new all electric smart #1."

Two individuals seated in a futuristic #smart1 interior with white seats, red accents, and a panoramic glass roof, in a modern indoor setting.

Futuristic #smart1 interior with white seats, digital displays, and a panoramic roof.

Futuristic #smart1 dashboard with a digital display showing navigation, weather, and comfort settings.

Mercedes-Benz I Employer Branding

Activating thousands of Mercedes-Benz employees and executives for the strategic transformation into a luxury brand.

Change for the better with: xChristian Krull xAndy Tran xNico auf dem Berge xBenni Busse xAristotelis Saflanis

Ola Källenius speaking on stage with text projected behind them saying "We will build the world's most desirable cars." Camera equipment visible in the foreground.

Diagram showcasing Mercedes-Benz sub-brands: AMG, Maybach, G, and EQ, associated with performance, sophisticated, adventurous, and progressive luxury respectively.

E.ON - Brand Purpose

Taking part in E.ON's writers' room for the international redesign, Christoph Waltz's ToV and the companies implementation of “new energy”. Made it work with: xAnno Thenenbach and xJörg Tavidde.

E.ON building with a large sign reading "It's on us to make new energy work," featuring modern architecture and glass windows.

Gradient background transitioning from red to purple with white text saying "it's on us to make new energy work." EON

World premiere VW ID.5 GTX

Joining Volkswagen’s Way to Zero with the introduction of the VW ID.5/GTX and featuring the ID. Buzz for the first time.

A real-time event script brought to life by: xHyperbowl Virtual Production, xHarun Hazar and xJangled Nerves.

VW ID.5 with colorful camouflage parked in a modern concrete garage.

A man and a woman stand between a red Volkswagen ID.5 GTX electric car with a charging cable and a gray Volkswagen ID.5 at sunset. The sky is starry, creating a scenic backdrop for the vehicles and presenters.

A presentation of Volkswagen electric vehicles with stage lighting and camera crew, featuring Volkswagen vans ID. Buzz and ID.5 GTX. A person is standing near the vehicles in a studio-like setting.

New Playgrounds

Going beyond the Grand Prix: Partnering with Formula 1 connectors to lead the global social media race, create sustainable value and elevate F1 brands to the next level.

A Formula 1 car with Petronas branding driving on a racetrack, partially obscured by foreground foliage.

use my network

Get access to best-of-class designers, art directors, strategic planners, account managers, directors, sound / film studios, programmers and Web3 specialists in Germany, Spain, Austria – and around the world.

Black and white photo of a copywriter, conceptioner and Creative Director wearing a hat and suit jacket, standing indoors.

for high values, standards and outcomes

Let's connect

Toni Selzer

CREATIVE PARTNER

You might have met me here before:

Toni Selzer your creative partner in Vienna / Wien

Toni Selzer former Grouphead Copy at DDB

Black and white line drawing of a man and woman dancing tango.

Congratulations! you were digging so deep, you found a potatoe.

Cute cartoon potato with arms and legs, blushing cheeks, and big eyes.